COLLATERAL DESIGN
Harbor School Brochure
Design, Layout & Writing
Harbor School is a small private pre-K to 3rd grade school tucked into the very affluent D.C. suburbs. While their competition boasts about their advanced curriculum, Harbor School focuses on the importance of student interaction and play. These schools rival local universities in tuition costs, and their brochures reflected that fact; lots of photos of old buildings and beautiful green space teaming with student life. If you’ve seen one, you’ve seen them all. We wanted a brochure that stood out from the crowd just as much as their teaching philosophy did. This brochure was illustrated and written to read like a children’s book that spoke directly to the student. Then, we filled the margins with pedagogy info the parents are interested in.
These hard-cover books were custom made for each student at the end of their tour. The illustrated story pages were preprinted professionally. Financial information and application forms were print on-demand by the school staff and added to the end. The complete book was then tucked into a pre-printed hard cover and bound together in a small heat press binding machine.
The covers included a die cut circle in the center exposing the sun illustration on page one that was customized by the school staff to contain a custom message to the potential new student.
Johns Hopkins School of Medicine
One of my longest tenured clients, Johns Hopkins School of Medicine has trusted me to do countless projects for multiple different departments since 2005. All of my projects center around the research departments, specifically the Brain Science Institute. I work on research reports, studies, annual reports, fund-raising collateral, case statements, and a plethora of posters that are used to promote presentations given by students and guest speakers.
JHU Brain Science Institute Annual Report
Concept & Design
BSI annual reports are important to not only communicate the accomplishments and breakthroughs their research has produced, but to show investors how their money is being spent. They also present future research and benefactor giving goals.
JHU International Arts + Mind Lab Progress Report
Concept & Design
IAM Lab is a multidisciplinary research-to-practice initiative accelerating the field of neuroaesthetics, collaboration, research, and program implementation. Located within the Brain Science Institute, it was formed to bring together scientists and practitioners in architecture, music and the arts in a global effort to amplify human potential.
Arts + Mind Lab Symposium Invite
Concept & Design
This invite was for a symposium featuring speakers from the research and architectural community.
Sergio’s Jewelers
Concept, Design & Photography
Sergios Jewelers is a independent jeweler of high quality jewelry in Howard County, Maryland, and was my very first client when we started Real Creative Advertising in 2002. Sergio’s had an annual holiday catalog that was direct mailed to local residents, inserted into local papers, and handed out in the store. Besides design work, I also did a good amount of photography for these catalogs.
Sterling
Sterling is one of the largest screening companies in the world with over 50,000 global clients, including half of the fortune 100. Their marketing department is an absolute digital marketing content factory, producing hundreds of pieces of content every quarter. These research reports are delivered as PDFs and had extensive marketing campaigns built around them.
Sterling’s Hiring Reimagined Special Report on the Gig economy
Design & Layout
This report highlights parts of a larger “Hiring Reimagined” report that was released a few months prior to this one.
Sterling’s White Paper on Form I-9
Design & Layout
This e-book focused on the form I-9 as it relates to remote workers.
EBI Content for Digital Marketing Campaigns
Concept, Design & Layout
EBI is the screening firm I worked at for nearly 10 years before they were purchased by Sterling. EBI also had a sophisticated digital marketing program for which we produced a huge amount of digital content.
